Barclays have announced today that they are closing their branch based Independent Financial Advice arm, keeping just the IFA’s for the seriously rich customers.
That’s OK, it’s a business plan.
But it does raise the question of what advisers can do and it’s all to do with 2 things.
1. Are you choosing the product and taking the responsibility for the choice, or is the adviser recommending the product and taking the responsibility.
2. And, the length of the list of options. The longer the list, the better the chance of getting the best deal.
Execution only
Barclays will have an ‘execution only’ service. This is where you ask to buy a product and are specific about all the details…eg “I want a £200000 decreasing life insurance that covers me and the Mrs and has waiver of premium included for 25 years”. They will then provide you with the Barclays product that fits the bill. Short list, and you have responsibility.
Information only
An information only service is slightly more detailed in that the staff member can discuss what the product does and what is available in generic terms but the customer actually chooses what he wants. Many advisers in branches provide this service. The thing is, it can come over as advise so you should be aware of where the ‘blame’ lies for a wrong choice – the blame lies with the customer, there is no come back if things are wrong.
Again – short list and you have responsibility.
Tied advisers
Tied advisers are those that deal with just one company. They can come as ‘advisers’ but also ‘information only’ and ‘execution only’ – obviously a Halifax mortgage adviser is only going to recommend a Halifax mortgage and Halifax Insurance and a Halifax ISA.
I once investigated the option of becoming a tied adviser with Legal and General. At the time it meant getting higher commissions, at the expense of the insurances I was arranging having a 15% higher premium… you don’t need me to explain why I didn’t follow that up?
Short list, but you will be advised on the best product from that list (if it’s an advised sale)
‘Whole of market’
This is interesting – whole of market is actually means ‘panel representative of the whole market’. So, it isn’t ‘the whole market’, it just needs to be a list of providers sufficiently broad as to cover all the bases. I’ve had experience of this, shortly before I left Fox and Sons, in 2003 they adopted a ‘whole of market proposition – this was when there were upwards of 100 lenders, they had…if I remember rightly 13 if their whole of market list. They justified it by saying the ‘enhanced relationship allowed exclusive deals to be drawn up’ as if that mitigated the shortfall in choice, but it didn’t. Advisers were allowed to go off panel, so they were able to blur the distinction between ‘panel’ and ‘independent’ even further, however, as commission based advisers they were told that if they went off panel they didn’t get the commission so you can guess how often that happened!
So, Whole of market is a slightly blurry proposition and really means ‘it’s probably OK not to shop around further, but only probably’.
Also, an independent mortgage adviser could be tied or whole of market for their insurance offering…
Longer list, but you need to be pretty clued up to ask the correct questions to assess the offering.
Independent
Independent advisers work without restriction, if the Outer Mongolian bank has the best deal for you, then we can talk about about it…obviously we may not recommend them, but we could if we wanted to. My point is, we work for you with the aim of getting you the best possible deal.
That brings up the question of fees – all the above will have commission on their sales – as an IFA we need to discuss this as there are products available with a fee to the adviser and products without – if you prefer me to get paid from the product provider, that is one choice, if you want to pay my fee instead, I would have a slightly longer list to choose from.
The longest possible list and the adviser takes the responsibility for the advice.