…that Utility Warehouse Discount Club are not always cheapest for gas and electricity.
No, they’re not, but then, they don’t say they are.
What they do is average out the costs of the big six, make sure they are lower than the average. Then they make sure they are also cheaper than British Gas for gas and your local electricity supplier.
So, what UWDC achieves is to be consistently amongst the cheapest compared to the big six.
This means you don’t need to worry that in 6 months you are going to find that you bought a cheap deal, just before they put the prices up.
In 2008, when energy prices skyrocketed, all the energy companies put their prices up by about 30%. Except one, and during the following month many (very many indeed, I heard, but i can’t verify) customers switched to the cheaper company. Who then put their prices up.
Now, if you go to the utility comparison site run by …ahem, The Leading Consumer Magazine… which I assume to be the least commercial and run a comparison (for this comparison include customer satisfaction) you see UW have 75% satisfaction. The next, with 66% is EBICO – a not for profit energy supplier who, on my home’s figures is £3.30pa cheaper.
There are some other suppliers cheaper still – now, think about this – UWDC barely make a profit on customers who take just energy. EBICO say they make none.
But – then there’s a question. How can other companies be cheaper? Well, they can’t be planning on making a loss forever, the shareholders wouldn’t like it. A cynic may suggest that they must be planning on gathering customers, then hiking their prices…



